Entity DefinitionLogical Name : RelationshipStage |
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Attribute | Description | Physical Name | Domain | Data Type | Foreign Key Table |
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RelationshipStageCode (PK) | Code that identifies a partiular stage of development for customer conversion analysis. A list of proposed stages is provided in the entity definition. This code may be assigned by the retailer. ARTS recommends at least four stages: CUST_ACQUISITION CUSTOMER INACTIVE_CUSTOMER EX_CUSTOMER Retailers may define their own codes. | CD_RLTN_STG | Code | varchar(20) | |
RelationshipStageDescription | Short business description of the relationship stage. | DE_RLTN_STG | DescriptionShort | varchar(255) |
Parent Entity | Verb Phrase | Child Entity |
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RelationshipStage | includes | ConversionState |